The Tiger Lily

When an Austin-based fashion brand approached me to design a logo for their new collection, I aimed to capture the essence of their unique style while staying true to their brand identity. Electric Honey, a label chronicling Austin's fashion journey, inspired me to blend classic serif fonts with a modern twist in the design. The intertwined words in the logo struck a balance between nostalgia and progressive fashion-forward appeal, telling Electric Honey's story effectively. I then created a full campaign for the brand, including the collection logo, homepage revamp, and social media ads.